The recent scandal involving YouTuber Logan Paul is a prime example of how a few bad apples can spoil the bunch.
In this case, it’s the enormous basket that’s been shaken by one rotten apple. But here’s some good news: It may be just what the doctor ordered for Vince McMahon and his team of merry pranksters over at World Wrestling Entertainment.
After all, they need something to shake things up after a lackluster end to 2018 as well as an uninspiring start to 2019. The wrestling community was sent into a frenzy when it was announced that YouTube star Logan Paul would be joining WWE as part of their new third brand — NXT. While many are still skeptical about his motives, we’ll explain why this is a great thing for everyone involved.
Paul Can Turn A Bad Rep Into Good PR
The main reason why WWE decided to sign Paul is simple: The bad publicity will soon turn into good, free publicity. As we’ve seen with the recent PewDiePie scandal, one small mistake can quickly snowball into something much bigger and more damaging to one’s reputation. In this case, it was a video Paul posted of a visit to Japan’s Aokigahara forest, where he and his crew stumbled upon a few suicides.
Paul’s mistake was not what he did, but how he did it. He was insensitive, immature, and lacked tact. As a result, he found himself in hot water with virtually everyone, from YouTube to his fan base, advertisers, and the general public. There’s no doubt that this was a PR nightmare for Paul, his family, and his team.
Paul Is A Known Entity
The fact that Paul’s been in the public eye for years should come as no surprise. This is likely why he was given the first chance to redeem himself after his controversial video. If anything, it shows that WWE is aware of who he is and what he stands for as an individual. A man who’s been famous since he was 14 years old sure knows how to control his brand, and in turn, his career. In fact, Paul currently has over 18 million subscribers on YouTube, making him one of the most popular creators on the platform. All of this begs the question: Why wouldn’t WWE want such a huge name to join their ranks? Paul has shown that he knows how to entertain and keep his fan base happy. And that’s exactly what WWE needs.
It’ll Be Good For YouTube And WWE Talent
Paul’s signing is a win-win for YouTube and WWE. On one hand, it gives YouTube even more publicity. After all, Paul has a huge following — one that he’ll undoubtedly bring with him to the WWE’s YouTube channel. YouTube has been looking to make a splash in recent years, and signing a controversial YouTuber like Paul is a huge step in that direction. It’s a bold move for sure, but one that could pay off in a big way. On the flip side, it gives WWE’s talent a way to develop their brands, as well as earn a living. After all, Paul is a popular guy. If he wants to, he can make anyone a household name in no time.
How Paul will improve WWE
It’s important to remember that WWE is a business of evolution. It’s always been that way and always will be. Just look at the evolution of the title belt — it’s changed many times over the years. This evolution has been a major driving force in WWE’s success. It’s pushed talent to do their best and deliver the best product possible. When someone joins the WWE family, there’s an evolution of sorts that happens naturally. The talent that’s been there for years evolves, but so does the brand — as well as what it’s trying to achieve. In this case, Paul’s joining is sure to shake things up and potentially lead to new ideas and opportunities for WWE. After all, it’s always good to have new blood. Paul could be the biggest shake-up that WWE has seen since the inception of the brand split. That’s because he has the potential to transcend the boundaries between the WWE and their newly created developmental brand NXT.
To conclude, six reasons why Logan Paul’s signing with WWE is a good thing are that Paul will turn a bad rep into good PR, he’s a known entity, it’ll be good for YouTube and WWE talent, and it will be good for WWE because it will lead to new ideas and opportunities, Paul could be the biggest shake-up that WWE has seen since the inception of the brand split, and he has the potential to transcend the boundaries between the WWE and their newly created developmental brand NXT. Logan Paul is coming to a WWE ring near you, whether you like it or not. And in all honesty, we think it’s a good thing for everyone involved.